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The Nuture Your Brand Formula is a comprehensive plan built for small business to outline your brand’s development and value. Brand development is an important part of nurturing your personal and business identity, creating a voice and architecture for consumer awareness. An effective plan gives your consumers a sense of who you are, what you do and will help you to attract your ideal client. Enhance your brand awareness, build a striking, memorable identity and achieve your business goals.

This plan is ideal for start ups and small businesses who are wanting to make a unique mark in their industries, as well as assists existing companies with crucial rebranding strategies.

LET'S GET STARTED

Take the first steps to nuturing your brand
  • What is your aspirational image for your brand?
  • What you want the brand to represent for your ideal client?
  • Who are you?
  • How do you want to achieve your vision?
  • Brands that have a clear purpose are more likely to outperform brands that do not.
  • Define a unique point of view that will create a sense of trust and value to to your clients.
  • Dig a little deeper and look at your core beliefs.
  • Values are the compass that guide you on your journey to brand success.
  • Determining your core is vitally important as every aspect of your business will radiate from this point.
  • What do you promise your clients?
  • Create a simple and unique statement that connects your clients emotionally to your brand.
  • A strong brand promise will connect your brand’s purpose, positioning, people and consumer experience.
  • Who are you and why do you do what you do?
  • How can you motivate your brand to the consumer and what do you want to be remembered for?
  • Do you have a unique story behind your business that will attract your ideal client?
  • What sets you apart from your competitors?
  • Is your product, offering or service unique in its essence or delivery?
  • What aspects of your business make you an innovator of your field?
  • What experience do you want to create for your customers?
  • Do you have interesting rituals, usage and benefits that set you apart?
  • This is a key part of determining how you will develop trust in your consumer relationships.
  • What is your brand’s BIG IDEA?
  • The “Big Idea” concept symbolises the foundation for communication and your brand’s offering to the consumer by creating a strong statement that resonates with your potential clients and pushes brand boundaries.
  • The management of the big idea is vitally important in a fast paced consumer environment where the market is flooded with ideas, creators, innovators and choice.
  • Identifying your business’ goals and aspirations for the near or long-term future is important for strategising the way forward and planning roll out.
  • Set up short term goals for promotion of your brand awareness and launch campaigns.
  • Set long term goals for who and where you want your business to be in 5 – 10 years.
  • What road blocks will you encounter on your journey?
  • Identify key issues you have had in the past or foresee in the future relating to your brand, products and services.
  • Determine solutions in advance.
  • Determine how you want your brand to be represented visually.
  • Are there specific symbols, colours or emotions you identify with?
  • Create a mood board or pinterest board of your favourite looks, symbols, palettes and imagery.
  • How do we achieve your goals and live your core values?
  • How do you win the market?
  • What do you need to implement your strategy?

MY PROMISE TO YOU

  • To develop a unique, strong brand based on your formula.
  • To develop a comprehensive corporate identity that is easy to translate across different media and platforms.
  • To execute and deliver engaging content, visually appealing aesthetics and functional design to engage the consumer.
  • To offer on-going support and customised retainer plans for maintaining your brand across all platforms.

Book a free consult and let’s chat about how I can help you Nuture Your Brand and put your formula into action.

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